Kellogg Company 101
The company is already known around the world as the product is being sold around the world. There are many products that is being produced by the company having the brand that includes Pringles, Bear Naked, Nutri-Grain, Cocoa Krispies, Kashi, Apple Jacks, Pop-Tarts, Rice Krispies, CornFlakes, Froot Loops, Keebler, Morningstar Farms, Frosted Flakes, Eggo, Special K, Cheez-It, Rxbar and many more brands. The company has its own headquarters located in Battle Creek, Michigan, in the United States. It was established on February 19, 1906, by Will Keith Kellogg.
The company is one of the multinational company that has a big share in the market of cereal and also other food products. It is known to provide breakfasts to millions of people around the world. They mostly also had the market share here in the United States. As most households have cereals as their breakfasts the company had already had their market. As the company ventured into other food products, there are also challenges that have been faced. It leads to new products and discontinued ones.
The company had done its own share of marketing strategies to let the company and the products known and it became successful. There are cookies, pastries, crackers and many other products that were marketed and now is known around the world. There are frozen waffles and also frozen snacks and cereal bars. From the long experience and challenges encountered, the company has grown to overcome them. The company is still one that continues to operate even after it reached its 100 years of operation.